Digital marketing is the part of internet marketing which uses modern internet and digital technology like mobile phones, desktop computers and other electronic media and technologies to promote products and services worldwide. The major advantage in this form of internet marketing is that it offers infinite access to the target audience. It reaches the global audience at any time of the day. Also, it allows for a direct and personal communication between the advertiser and the customer.
The world of internet marketing has introduced a new dimension in the field of advertising and selling. Nowadays, most of the small and medium business firms have established their own websites to improve their business. This helps them reach out to a larger audience and generate more revenue from their businesses. For these firms, the online advertisements play a very important role.
There are many ways through which internet marketing can be used by small and medium firms to enhance their sales. These include: Digital Marketing, email marketing, search engine marketing, Pay per click advertising and display advertising. Digital marketing includes the three primary channels of communicating: Digital website design, video production and TV commercials and radio spots. Email marketing refers to sending personalized emails to the buyers while search engine marketing helps the buyer’s search for a product or a service on the World Wide Web.
In the present era, internet marketing has become an important part of the total advertising strategy of most of the corporate houses. The companies have realized the benefits of internet marketing and therefore they prefer internet marketing campaigns over traditional ads in newspaper, magazines, flyers, billboards and so on. According to the researchers, people spend less than half an hour online searching for a particular product. Therefore, it can be concluded that the buyers spend only about a quarter of an hour on the internet searching for a product.
The main benefit of internet marketing is that it offers a smooth shopping experience to the buyers. It allows them to compare the prices and various services online. Internet provides many user-friendly features to the users and it provides intuitive navigation to them. The prices listed on the websites of different websites show the rates as per the basket and other add-ons offered by the respective vendors. Internet also offers an easy shopping process with all the features and tools to enable the users to make the perfect choice.
Another benefit of internet marketing campaigns is that they help in creating customer loyalty. This is possible when the buyers remain in between the pages of the search results. They wait for the advertisements to appear on the top most page of the search results and once they appear they click on the advertisements and thus the website receives traffic for the day. This proves to be very beneficial for the businesses as the advertisements are delivered directly to the buyer’s door. The benefits of internet marketing campaigns do not end here; further it increases the conversion rate of the products by a substantial margin and this leads to increase in sales.
Apart from this, internet marketing helps to target audience effectively. Normally the market is split into many categories but when internet marketing campaigns are conducted in a way that the content is consistent with the search results, the websites appear at the top of the list without any difficulty. This is possible because when a consumer searches for a particular product the advertisement is automatically placed at the top rank of the search result without any hassle. This is a major benefit of internet marketing and one cannot imagine the number of clicks the advertisements receive when compared to the traditional advertising methods.
Hence we can say that internet marketing has many benefits apart from its great content creation ability. The above mentioned points clearly prove that the benefits of content marketing have been reduced due to the popularity of internet marketing. The website owners need to understand the need of internet marketing for a better business experience.